With the advent of the internet, more and more people are self-publishing their work. A press release is a great way to get your work out there and promote yourself. But how do you go about writing a press release? And why should you bother?
Defining a Self-Published Press Release
A self-published press release is a document that is created and distributed by an individual or business, in order to generate media interest and attention. A well-written and effective press release can be a powerful marketing tool, helping to generate visibility, interest, and awareness.
There are a few key things to keep in mind when writing a self-published press release. First, the release should be newsworthy and interesting, with a strong hook that will grab the attention of reporters and readers alike. Second, it should be well written and free of errors. Finally, the press release should include all the essential information about the business and its product or service discussed in the press release.
Why Self-Publish a Press Release: Advantages of Self-Published Press Release
As the internet has become more commonplace, self-publishing has become easier and more accepted. This is especially true when it comes to press releases. A press release is a great way to get your news out there without having to go through a third party, and there are several advantages to self-publishing your press release.
One advantage of self-publishing your press release is that you have complete control over the content. You can ensure that your message is clear and concise, without any interference from an editor or publisher. You also have the freedom to format your press release in any way you see fit, and to include any photos or other media that you think will help get your point across.
Another advantage of self-publishing your press release is that you can get it out there immediately. Unlike other traditional forms of media, a press release can be live in a matter of hours or even minutes once submitted. This helps to eliminate timing complications such as having to delay a new product launch or recall.
Lastly, one major advantage of self-published press release is the cost. Because most of the middleman third parties are cut out of the loop, a self-published press release can be distributed for much less than a traditional media or PR release, and some even for free.
The Disadvantages of Self-Published Press Releases
Like any other form of media, there are disadvantages to publishing your own press releases. First, the self-published press release is not a guarantee that the media will pick up your story. While there are some cases where this can be effective, it’s important to understand that self-publishing is not a complete substitute for traditional PR or media relations depending on your needs and goals.
Even though most online self-published press releases allow hyperlinks, the vast majority of them are no-follow, meaning they don’t have much SEO (search engine optimization) significance. This is because the search engines typically follow only those hyperlinks that have been properly coded. Finally, there are no guarantees that a self-published press release will be distributed to a wide audience, or even be seen at all.
6 Steps for Self-Publishing a Press Release
There are a few simple steps to follow when self-publishing a press release. By following these steps, you can ensure that your press release will be read by the right people and generate interest in your story.
- Start with a newsworthy story. Remember it’s not just the story, but the angle in which you cover it as well.
- Write a compelling headline. Your headline should be attention-grabbing and make people want to read more.
- Include all the essential information. In your press release, be sure to include who, what, where, when, and why. This will give readers all the information they need to know about your story. Remember to follow the conventional press release format.
- Include an interesting quote to add a personal touch.
- Keep it short and sweet. A press release should be no more than one page long or you risk losing readers’ attention. Typical length is 300 to 500 words.
- Use strong language. Be sure to use strong verbs and active voice throughout your press release to keep readers engaged.
- Write an attention grabbing headline, and yet, that accurately reflects the content of your press release.
- Make sure the body of your press release is well-written and free of errors.
- Use strong imagery and multimedia to make your press release more visually appealing.
- Use social media to promote your press release and get it in front of as many people as possible.
- Make sure you have a clear call to action at the end of your press release.
Conclusion: Why writing a self-published press release is worth your time
A self-published press release is worth your time for a number of reasons. First, it’s an easy and affordable way to get your products or services in front your target market. Secondly, a press release campaign can help you build buzz and interest. Thirdly, press releases can be a great way to connect with media outlets and get even more visibility through syndication. And lastly, it can lead to huge breakthroughs by positioning you as the go-to authority in the topic that could lead to interviews or guest appearances in popular TV and radio shows, magazines and industry leading websites, blogs, or podcasts.